By Browers Gerber Hickman

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They strategically view themselves as product originators who can outsource the distribution process to banks and brokers who are piggybacking insurance sales on existing marketing mechanisms. Issues that were not seen as specific threats were deterioration to asset quality, competition from foreign entities, existing products from other insurers, consumer groups, insurers of any particular size, or market conduct issues. While these have been problems in the past for certain individual companies, they are not viewed by the respondents as systemic threats of any real magnitude.

Tuohy has the last word in Chapter 10. Appropriately titled, "Challenges and Issues for Growth," this chapter looks forward with the benefit of all that has been reported here. The author directly addresses where this analysis of the state of the industry leaves management and what executives should do to react and profit from the observed trends. Armed with the results of this study and Tillinghast Towers-Perrin's Annual CEO survey, this industry-thought leader and veteran looks ahead to challenges and opportunities, and focuses the reader on the future, not the past.

And for 1999, twice as many respondents picked the profitability measure as the most important financial benchmark over sales growth. These two choices were viewed as clearly more important measures than any other choice given. THE INDUSTRY SPEAKS: RESULTS OF THE WFIC INSURANCE SURVEY 31 Expense Ratio, a traditional benchmark for the insurance industry, was picked as most important by a significant number of firms, but it had a low ranking based on its mean score-indicating that a few firms view it as an important benchmark, but the vast majority do not.

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Actuarial Mathematic, Second Edition by Browers Gerber Hickman

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