By James G. Brown
Publication via Brown, James G.
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They may be older or younger; male or female; in a higher- or lower-income group; from a small or Page 11 large family; educated at the primary, secondary, or tertiary level; or from a special ethnic or cultural group. · Psychographic. Customers may be, for example, diet or health conscious, may have active or passive life-styles, and may be leaders or followers. · Behavioral. They may also be frequent or infrequent product users; may be conscious of price, or quality or convenience; and may have a positive or negative attitude toward a product.
Potential distributors or marketing partners. As an extension of market structure information, what further processors/distributors could provide a link between the point of manufacture and the point of the final sale? There are two basic categories of market information: primary and secondary. Primary information is based on data that the market analyst generates or collects. " SECONDARY SOURCES OF MARKET INFORMATION. Information about markets is plentiful and readily available, but it is invariably too general to meet the needs of a particular marketing proposal, and it is often out of date.
Thus, they might prefer to buy a pre-prepared, gourmet, low-calorie, frozen entrée packaged in a heat-and-serve tray, rather than bulk staples, once they know it can satisfy the body's need for sustenance. Their decision is governed by a wide range of wants, such as convenience, or their desire to project a cosmopolitan image, demonstrate their economic standing, or satisfy a particular taste. The great challenge for agribusiness firms is to identify the target customer. Is it the food shopper roaming the aisles of the supermarket?
Agroindustrial investment and operations by James G. Brown