By James G. Brown

ISBN-10: 0821323458

ISBN-13: 9780821323458

Publication via Brown, James G.

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They may be older or younger; male or female; in a higher- or lower-income group; from a small or Page 11 large family; educated at the primary, secondary, or tertiary level; or from a special ethnic or cultural group. · Psychographic. Customers may be, for example, diet or health conscious, may have active or passive life-styles, and may be leaders or followers. · Behavioral. They may also be frequent or infrequent product users; may be conscious of price, or quality or convenience; and may have a positive or negative attitude toward a product.

Potential distributors or marketing partners. As an extension of market structure information, what further processors/distributors could provide a link between the point of manufacture and the point of the final sale? There are two basic categories of market information: primary and secondary. Primary information is based on data that the market analyst generates or collects. " SECONDARY SOURCES OF MARKET INFORMATION. Information about markets is plentiful and readily available, but it is invariably too general to meet the needs of a particular marketing proposal, and it is often out of date.

Thus, they might prefer to buy a pre-prepared, gourmet, low-calorie, frozen entrée packaged in a heat-and-serve tray, rather than bulk staples, once they know it can satisfy the body's need for sustenance. Their decision is governed by a wide range of wants, such as convenience, or their desire to project a cosmopolitan image, demonstrate their economic standing, or satisfy a particular taste. The great challenge for agribusiness firms is to identify the target customer. Is it the food shopper roaming the aisles of the supermarket?

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Agroindustrial investment and operations by James G. Brown


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